Maximizing Exhibitor ROI: How to Choose the Best Event Lead Capture App
Trade shows are lead-capturing magnets because they bring together highly concentrated, targeted audiences where attendees actively look for goods, services, or solutions within a particular industry. Through event lead capture apps, exhibitors can get to know qualified prospects and get valuable insights and detailed lead information from them in a unique setting. Attendees become more open to providing contact information because of trade shows’ finite and intense nature, making them feel more prepared to connect with relevant exhibitors.
Trade show Lead capture apps allow exhibitors to quickly and easily digitize this huge amount of data, enabling prompt follow-up while the interest is high. Trade shows and exhibitions are prime locations for leveraging the power of lead capture technology because of the unmatched ability to collect high-quality leads in a short amount of time, as well as the ability to track ROI and refine strategies.
Investing in the best event lead capture technology would be a great investment, and could add exhibitor value. Your trade show’s main purpose should be lead generation for your future events and increasing your ROI. You wouldn’t want to go the traditional way and collect business cards as a means of lead capture, which would be cumbersome. For this, investing in a robust lead capture app that is quick, reliable, and easy to use is of utmost importance. This blog post gives tips on selecting the best event lead capture app, the different types of lead capture methods available, and the main features to look for in lead capture apps.
What Is Event Lead Capture?
Event lead capture is the process of gathering contact information from attendees for events that goes beyond gathering a list of names and email addresses. Effective lead-generation techniques make it possible to follow-up with attendees after an event, facilitating the development of these leads into potential customers or association members.
The Difference Between Lead Retrieval and Lead Capture
For the highest exhibitor value, lead generation at events is a must. To effectively promote business growth, exhibitors rely on a robust lead generation system. A digital event management portal such as Eventdex and a lead capture app are typically required for this. The leads portal gives exhibitors simple access to the contact information that has been gathered while the lead capture app gathers attendee information. With a Lead Capture app, users can scan a QR code( on an attendee’s badge) to identify them as leads. Lead Retrieval, on the other hand, refers to the export of captured leads to a CRM or other database for further communication.
Upgrading your lead generation technology is a necessary step to enhance the on-site experience for your sponsors and exhibitors. Leading-edge lead capture technologies make the lead generation process easier, enabling exhibitors to gather and manage leads more effectively, increasing their event’s ROI and satisfaction.
What Makes a Good Lead Capture App?
For effective lead capture, ease of use is imperative. Spending a lot of time training exhibitors to use an app is the last thing you need to add to the list when your organization is trying to squeeze in last-minute registrations, speaker presentations, catering, hotel reservations, and everything else at the last minute. Lead capture apps should be simple to use. The lead capture app should have a user-friendly interface and clear navigation when evaluating technologies.
A lead capturing app should help exhibitors choose their leads according to their needs. Whether through notes, surveys, favoriting, or another feature, exhibitors need to be able to sort through the information they encounter. With the click of a button, exhibitors can share content with attendees right away with some apps. When combined, these features enable exhibitors to engage with the appropriate contacts in timely follow-up conversations.
Lead Capture – Best Practices by Eventdex’s Boothleads
Event exhibitors can benefit greatly from adopting best practices to maximize their lead generation results, even with the most cutting-edge technologies at their disposal. Eventdex provides a suite of tools to help exhibitors achieve the best results from these techniques.
Business Card Scanning App
Eventdex‘s lead capture app features a Business Card Scanner, allowing exhibitors to efficiently capture lead information by scanning business cards. This tool ensures no valuable contact information is lost, streamlining the lead collection process and enhancing networking opportunities. It saves time and integrates seamlessly with CRM and marketing automation systems for efficient follow-up and engagement. The business card scanner is compatible with both iOS and Android devices, making it an essential feature for any event.
Creating Contact Lists & Exporting into Salesforce CRM
Encourage exhibitors to create a target contact list well in advance of the event. Exhibitors can work more effectively by identifying potential leads ahead and concentrating their efforts on the most important connections. Exhibitors can easily import and manage their target lists using Eventdex‘s powerful CRM integration (Salesforce), keeping them on top of their game.
Taking Real-Time Notes
For successful follow-up and personalized communication, it is crucial to take notes effectively. Exhibitors should record attendees’ preferences, competing options they’re considering, purchasing dates, and specific needs. Eventdex’s lead capture app allows for thorough note-taking and tagging, enabling exhibitors to manage and organize this information in real-time, ensuring no important detail is overlooked.
Timely Follow-Up
Following the event’s conclusion with promptness is essential to maintain momentum. When the brand is still fresh in their minds, exhibitors should send sales and marketing collateral right away to their potential customers. The impact of these efforts can be assessed by using tracking for event attribution. With automated follow-up features and integrated marketing tools, Eventdex can deliver timely and efficient post-event communications.
Personalized Communication for Higher Engagement and Response Rates
Engagement and response rates significantly increase with personalized communication. Exhibitors should inquire about booth visitors’ preferred contact methods and tailor their outreach accordingly rather than sending generic information. Exhibitors can gather this information and send specific messages that are relevant to their audience using Eventdex’s customizable contact forms and communication templates.
Setting and Monitoring of Goals
For evaluating event success, it is crucial to have clear goals and to track performance. Encourage exhibitors to establish and monitor key performance indicators (KPIs) like lead volumes, sales that have been closed, and conversion rates. Exhibitors can evaluate their performance and adjust strategies for continual improvement thanks to Eventdex‘s comprehensive analytics dashboard, which provides real-time insights and detailed reports.
Collecting Real-Time Information
Eventdex‘s lead capture app excels at real-time gathering attendee data, enabling exhibitors to have access to attendee data right away. This feature enables exhibitors to manage and track leads instantly, allowing them to initiate follow-up actions like scheduling meetings, sending thank-you emails, or assigning leads to sales representatives. Real-time lead generation is maintained by engagement, which significantly increases the likelihood of leads becoming customers. Event exhibitors can make wise decisions based on available live data and tailor their interactions to fit each lead’s specific needs, making the process more personalized and successful.
Integration with Marketing Automation
Eventdex‘s lead capture app‘s seamless integration with marketing automation tools is a standout quality. This integration eliminates manual data entry and reduces the chance of errors by ensuring that all collected data seamlessly integrates with the exhibitors ‘existing systems. Exhibitors can effectively manage and track their leads throughout the sales funnel by automatically integrating lead information with CRM software like Salesforce, HubSpot, and Marketo. The integration with marketing automation tools makes it possible to run follow-up campaigns more effectively, ensuring that leads receive targeted content and communications based on their interests and interactions at the event. This consistent data flow helps lead management strategies save time as well as increase their effectiveness overall.
Customizable Fields and Forms
Exhibitors have the freedom to customize their lead capture process to suit their specific requirements thanks to Eventdex’s lead capture app, which offers highly customizable data fields and forms. The app enables the creation of customized forms that correspond to the exhibitors ‘objectives, whether it’s collecting basic contact information or getting in-depth information on attendee interests and purchasing schedules. This customization makes sure that exhibitors are able to accurately identify and categorize leads. Customizable forms also improve the visitor experience by enhancing the data collection process, which ultimately results in higher engagement rates and more valuable lead data.
Offline Capabilities
The lead capture app from Eventdex has one of its most important features, which is its offline capabilities. Event exhibitors can continue to capture leads without interruptions in areas with poor or unstable internet connectivity. Once a stable internet connection is restored, the Eventdex lead capture app stores all the collected data locally and syncs back with the central database. Regardless of the location of the event, this ensures that no data is lost and that the lead capture procedure continues to be straightforward. Online tools are helpful for large events or trade shows where internet access is a problem, giving exhibitors assurance that their lead-generation efforts will remain consistent and trustworthy throughout the event.
Conclusion
The best event lead capture app is essential to generating the most value for your exhibitors and maximizing the success of your trade shows. A productive lead capture app enables prompt follow-up and increased engagement with potential clients, as well as streamlines the data collection process. By investing in a robust and user-friendly lead capture app, you can facilitate efficient lead management, increase the ROI of your event, and increase the success of your event.
Eventdex’s lead capture solutions provide the tools needed to improve your event’s lead generation strategy with features like real-time data collection, CRM integration, customizable forms, and offline capabilities. Implementing advanced lead capture technology can significantly improve the overall event experience for both attendees and exhibitors, leading to business growth and fostering valuable connections, as the success at the OJBA Expo demonstrated.
For more insightful blogs on event management, visit www.eventdex.com. For a quick sales demo, email our sales team at sales@eventdex.com.
Lead Capture App Case Study: Eventdex and OJBA
The success of the New York-based Orthodox Jewish Builders Association( OJBA) Expo was largely due to Eventdex’s lead retrieval tools. OJBA simplified the check-in process for over 6, 000 attendees by implementing Eventdex‘s Scan Attendee and Lead Retrieval tools, as well as improved lead capture for more than 350 exhibitors. Scan Attendee‘s tool significantly reduced wait times by facilitating quick and effective event check-ins using QR codes. Additionally, exhibitors were able to easily capture and manage valuable leads using the Lead Retrieval tool, which has a Business Card Scanner. The OJBA Expo is a standout event in the construction, management, and real estate industries because of high attendee satisfaction and a significant increase in exhibitor ROI as a result of this comprehensive solution.
Read More About This Case Study https://www.eventdex.com/case-study/case-study-eventdex-event-solutions-at-ojba-expo-2023
Frequently Asked Questions
What is a lead capture app, and how does it work?
Lead capture apps help with event organizing quality leads at your tradeshows. Exhibitors can quickly and simply digitize an enormous amount of data using event lead capture apps, which will facilitate prompt follow-ups for future events.
Why is a lead capture app important for exhibitors?
Instead of scrambling with traditional business cards, a lead capture app helps enormously with digitizing leads into a CRM. This makes it easier for exhibitors to use the leads for future events.
How does a lead capture app enhance ROI for exhibitors?
Choosing the best event lead capture app helps exhibitors maximize their ROI by scouting out quality leads through its system.
What features should I look for in a lead capture app?
Some features that make a lead capture app effective and useful are offline capabilities, business card scanning, CRM integration, analytics and reporting tools, marketing automation integration, customizable data fields and forms, and more.
How can a lead capture app streamline the lead collection process?
Lead capture apps streamline the process of efficient data collection by providing tools that enable event staff to swiftly and accurately gather attendee information.
Are lead capture apps easy to integrate with existing CRM systems?
Yes, lead capture apps are very easy to integrate with almost all CRM systems. Eventdex particularly uses the Salesforce CRM system as a database for the leads.
Can lead capture apps help in qualifying leads on the spot?
An event lead capture app enables the collection of attendee information using customized forms or scanning features. The data is instantly synced in real-time to a centralized database, facilitating streamlined follow-up with tools like Salesforce CRM used by Eventdex.
What kind of analytics can a lead capture app provide post-event?
A lead capture app can provide insights into lead quality, engagement metrics, and conversion rates. It also offers information on attendee demographics and interaction history.
How do I choose the best lead capture app for my specific needs?
Consider the lead capture app’s ease of use, integration capabilities, business card scanner capability, and customization options. Evaluate its offline functionality, data security features, and support services to ensure it meets your specific requirements.
What is a popular lead capture app recommended for exhibitors?
Eventdex is one of the most popular lead capture apps available in the event industry market.