10 Must-have Event Ticketing Platform Features
According to data from *Pollstar, a leading trade publication for the concert tour industry, a leading event ticket management platform processed over 142 million event tickets for live events across sports, music, and other entertainment categories in 2019 alone. This staggering ticketing volume highlights the immense scale and demand for strong ticket sales websites currently.
An event ticket selling platform within an event management software is a comprehensive platform created to simplify the management of events, basically the whole event life cycle, from ticket sales to attendee management, and on-site badge printing to post-event analysis. Event organizers can list their events in the ticketing platform which serves as a centralized hub. You can create customized event ticketing options, and sell tickets through various online and offline channels. A robust event ticketing platform should offer a user-friendly interface for both organizers and attendees, enabling smooth ticket purchases, secure event payment processing, and efficient attendee check-in procedures.
Choosing the Right Event Ticketing Platform
User-Friendly Interface
Event organizers and attendees must have a simple and intuitive user interface when using the ticketing platforms for events. A well-designed landing page should provide easy access to reporting and analytics tools, as well as a straightforward process for creating events for event organizers. For users, Eventdex event ticketing platform offers a user interface that is simple to use, clear instructions for purchasing tickets, and a hassle-free checkout process. A clean, visually appealing design, logical menu structures, and clear call-to-action buttons are just a few examples of user-friendly features. Event ticketing platforms that support responsive design and support for multiple devices for optimal viewing can significantly improve the user experience.
Customizable Event Ticketing Options
Best event ticketing platforms should offer event organizers the flexibility to create multiple ticket types tailored to their event’s specific needs. This could include early bird pricing to incentivize early sales, VIP tickets, keynote speaker tickets, or premium event tickets with added perks, group discounts for organizations or families, and the ability to create custom event ticket categories based on age, membership status, or other criteria. The ability to customize event ticket details, such as pricing, quantities, and sale periods, empowers organizers to implement dynamic pricing strategies and maximize revenue potential. Event organizers should have the option to add customizable fields to capture attendee information during the purchase process, facilitating better event planning and personalized experiences.
Secure Payment Processing
When handling sensitive financial information, security and trust are of the essence. To accommodate the event attendees’ preferences, best ticketing platforms should offer safe and varied event payment processing options. Integrations with well-known event payment processors like PayPal, Stripe, and Authorize are included. This ensures a seamless and familiar checkout experience, including major credit card issuers. Eventdex event ticketing platform offers integration with various trusted event payment gateways. Know more here: https://www.eventdex.com/integrations/
To protect event organizers and event attendees from potential financial risks, the ticket sales platform should prioritize fraud protection measures like address verification systems, CVV checks, and advanced fraud detection algorithms.
Mobile Compatibility
In today’s mobile-first world where event attendees prefer less paperwork and are more tech-savvy, ensuring a good mobile experience is important for any best online event ticketing platform. With an increasing number of attendees using their smartphones and tablets to purchase tickets, it’s essential for platforms to offer a mobile-friendly interface that provides the same level of functionality and ease of use as their desktop counterparts. Mobile compatibility facilitates convenient ticket purchasing on the go.
For instance, mobile tickets eliminate the need for physical tickets, reducing costs and minimizing the risk of loss or damage. Attendees can present their mobile tickets at the event for quick and efficient event check-ins, streamlining the entry process. Event Mobile apps associated with the best ticket sales platforms can enhance the event experience by providing attendees with up-to-date event information, schedules, maps, and even push notifications for important updates or reminders.
Integration with Other Tools
A comprehensive event ticketing platform should seamlessly integrate with various other tools and services to provide a holistic event management solution. By connecting with Customer Relationship Management( CRM) systems, organizers can leverage attendee data for targeted marketing and personalized communication strategies. Integration with email marketing platforms like Mailchimp or Constant Contact enables organizers to create and execute effective email campaigns, from initial event promotions to post-event follow-ups, all within a unified platform.
Social media integrations are also valuable, allowing event organizers to leverage the power of social networks for event promotion, event ticket sales, and real-time engagement with attendees before, during, and after the event. Popular integrations include Salesforce for CRM, Mailchimp, or Constant Contact for email marketing, and platforms like Hootsuite or Buffer for social media management. These integrations streamline workflows, eliminate the need for manual data transfers, and provide a centralized hub for managing all aspects of event planning and execution. Eventdex event ticketing platform offers a range of good integrations, such as Mailchimp, PayPal, Streamyard, ReStream, Zoom, SocialPoint, Choose2Rent, MUX, Zapier, Salesforce, Twilio etc.
Real-time Analytics and Reporting
Access to real-time data and comprehensive reporting features is invaluable for event organizers. The best platform to sell event tickets such as Eventdex should be able to gather in-depth data on ticket sales, attendee demographics, revenue sources, and other key statistics. Throughout the event lifecycle, organizers can make informed decisions and adjustments thanks to this real-time visibility. Real-time analytics can reveal a lot of valuable information, such as top-selling event ticket types, peak sales periods, and attendee geographic distribution.
This information can help marketers develop targeted marketing strategies that will help promoters maximize their marketing efforts and reach the most relevant audiences. Post-event reporting capabilities are crucial for determining an event’s success. Detailed reports can reveal information about revenue breakdown, attendee satisfaction levels, and areas for improvement. As a result, attendees and organizers will always have more enjoyable experiences, which can be used to improve future event planning.
On-site Event Management Tools
While a top ticketing platform is essential for pre-event planning and promotion, on-site event management tools should also be available. These tools make things easier for both the organizers and the attendees during the day of the event. On-site badge printing is a key feature, reducing the need for lost or forgotten badges and allowing organizers to print attendee wristbands or event badges on-demand. Effective attendee check-in procedures can significantly speed up entry and reduce bottlenecks thanks to features like RFID or QR code scanning.
Eventdex features a QR Code tool for Table Finding. Lead retrieval tools help sponsors and exhibitors seamlessly capture attendee information, boosting potential business connections and boosting networking efforts. Enhancing security and upholding the integrity of events, on-site access control features make sure only authorized individuals can enter specific areas or sessions.
Customer Support
Reliable and responsive customer support is an essential component of a robust non-profit ticketing platform, ensuring a great experience for both event organizers and attendees. Organizers may require assistance with setup, configuration, or troubleshooting, while attendees may have questions or encounter issues during the ticket purchase process. Event websites to sell concert tickets should offer multiple support channels to cater to different preferences and urgency levels. Live chat support provides real-time assistance, allowing organizers and attendees to quickly resolve their queries or issues without delay.
Email support is ideal for non-urgent inquiries, offering a documented trail for reference. Phone support can be invaluable for more complex or time-sensitive matters that require personalized attention. Eventdex offers Chatbot AI support within the event management platform as well as on-site, with 24/7 responses from its support team. Comprehensive knowledge bases, video tutorials, and well-documented FAQs should complement these support channels, empowering users to find solutions independently when possible.
Marketing and Promotional Tools
A comprehensive event ticketing platform should facilitate ticket sales, and also provide resources for event organizers to effectively market and promote their events. Early bird sales or targeted audiences can be encouraged by features like customizable discount codes or promotional links.
Social sharing options, which let attendees share event details with ease on social media platforms like Facebook, Twitter, and LinkedIn, can increase marketing effectiveness and increase word-of-mouth exposure. Organizations can integrate with marketing automation tools like Mailchimp or Constant Contact, streamlining the process and maintaining consistent branding and messaging. Integrated analytics tools can help event organizers improve their marketing campaigns and make informed decisions based on data. These insights can be used to improve the effectiveness of marketing campaigns.
Scalability and Flexibility
Events range from small intimate gatherings to large-scale conferences or festivals, and they come in a variety of sizes and complexity. Without sacrificing performance or user experience, a robust event ticketing platform should be able to scale quickly enough to accommodate large-scale events of any size. It should also be able to handle a significant volume of ticket sales and attendee traffic. The event ticketing platform should have the ability to change its features and configurations to suit each event’s needs.
This might include the ability to develop unique ticket types, establish elaborate pricing structures, or implement specific access control measures. Event organizations can customize the event ticketing experience to fit their event’s branding and overall aesthetic, as well as have flexibility in branding and design choices.
Passing Thoughts!
A comprehensive and robust event ticketing platform is an indispensable tool for ensuring the success of any event. By offering features such as a user-friendly interface, secure payment processing, customizable event ticketing options, mobile compatibility, and integrations, such a platform streamlines the event ticketing process for the event attendees. Features like real-time analytics, on-site management tools, reliable customer support, and effective marketing and promotion tools empower organizers with valuable insights and capabilities to optimize their event planning and execution.
As the event industry continues to evolve, a comprehensive and best ticket selling platform such as Eventdex will be of importance for event organizers seeking to stay ahead of the curve and provide unforgettable experiences for their attendees. For more insightful blogs and resources on event management and ticketing platforms, visit www.eventdex.com. For a quick sales demo by our excellent sales team, drop in an email to sales@eventdex.com.
*Source: Pollstar’s 2019 Year-End Top 100 Worldwide Tour Report